I bridge the gap between organizational intentions and what people actually experience.

I'm a Senior UX Researcher and Strategist based in Seattle, currently at Motivf, a human-centered design consultancy working across public agencies, transit authorities, and mission-driven organizations.

My work spans the full arc from community-engaged research to board-level strategy. On one end, that means riding transit systems for two weeks straight, tabling at 25 community events, and conducting 18 in-depth interviews to make sure a CX Action Plan reflects what riders actually experience. On the other end, it means presenting that research to a board of directors and walking executives through human-centered design activities until the findings become decisions.

I have an unusual combination of skills for a UX researcher: fluency in GIS and spatial analysis, experience designing accessible data visualizations for Section 508 compliance, and a track record of working as the sole designer on technically complex platforms alongside engineers, GIS analysts, and data specialists.

I'm drawn to work where the stakes are real: public transit, environmental management, workforce development, community infrastructure. I apply the same research rigor to a custom e-commerce ordering portal as to a federal GIS platform, because the underlying question is always the same: what do the people using this actually need, and how do we make sure it works for them?

Bob Ruediger Bob Ruediger Bob Ruediger Bob Ruediger

Experience

  • Senior HCD Strategist
    Motivf · 2022 – Present
  • Part-Time Design Lead
    RD Hockey Works · 2023 – Present
  • UX/Product Designer
    Freelance · 2020 – 2023
  • AI Data Analyst
    Transperfect · Prague · 2020 – 2021

Skills

  • Mixed-Methods Research
  • Journey Mapping & Service Blueprinting
  • Workshop Facilitation & Co-design
  • Accessibility & Section 508 / WCAG
  • GIS & Spatial Analysis
  • Stakeholder Alignment & Engagement
  • Metrics & KPI Framework Development
  • Customer Experience (CX) Strategy

Education

  • UX Design Certification
    CareerFoundry · 2020–2021
  • B.A. Geography
    California University of Pennsylvania · 2008–2012

Accreditations

  • Microsoft Reach Design Mentorship · 2022
  • Design for the 21st Century with Don Norman
    Interaction Design Foundation · 2021
  • Design Thinking Certificate
    Interaction Design Foundation · 2020