
Bob Ruediger
Human Experience Designer
What I'm great at...

User Research & Usability Testing
Translating research and testing insights into actionable recommendations for product improvement

Customer & User Experience Design
Shaping delightful end-to-end customer journeys and digital product experiences with my human experience design methodology.

Workshops & Facilitation
Guiding diverse teams through complex problem-solving and decision-making processes

Geographic Information Systems (GIS)
Designing intuitive user experiences and interfaces for complex GIS and web mapping products
Some of my work...
Defining customer experience for internal teams and delivering pleasant rider experiences daily

Invasive Species Management Web Application
Streamlining the planner and applicator experiences to managing invasive species in American waterways
Enhancing shopper experiences on the web and elevating player experiences on the ice
Improving the fan experience of dedicated Big Brother fans following 24/7 live feed action
Simplifying shopper experiences for a complicated custom product design and ordering process on the web
Designing a novel user experience that provides cost-effective and delicious alternatives to wasting food

What is Human Experience Design?
Prior to becoming a designer myself, I had very limited awareness of the thousands of different applications of design throughout our world. What sparked my journey into design, specifically UX at that time, was when I first learned that the success or failure of any design is its functionality in terms of solving a human problem, filling a human need, or bringing joy to people. This core understanding of human experience — that design is fundamentally about how people interact with the world — has since evolved into what I now call Human Experience Design. ​ Nearly six years later, my love for design has continued to grow as I've gained a greater understanding of its role in all aspects of our lives. In my work at an agency working across a variety of problem spaces, it is absolutely vital to understand the human experience around those interactions — whether that's a mobile app user's experience, a public transit customer's experience, an invasive species management biologist's experience, or even a hockey player's experience, I believe that the same core design principles apply: understand the people and their problem, make it simple, make it accessible, test it with real users, iterate as needed.